Digital Advertising & Media Buying

Staying informed on digital advertising and media buying is essential for improving your business’s visibility. Targeted strategies and data-driven campaigns can connect you with your ideal audience in a competitive market, leading to strong ROI.

Packages Starting At $999/month

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Digital Advertising & Media Buying

Meta Ads Monthly Packages

Stage 1

$999/mo

What’s Included:

Account Management Up To $10k Ad Spend

  • Meta Business Suite Setup
  • Facebook Pixel Setup
  • Retargeting Campaigns
  • Look Alike Campaigns
  • Design Ad Creatives
  • Develop Ad Sales Copy
  • Demographic Targeting
  • Display Advertising
  • Email Marketing
  • Website Chat App
  • Custom Lead Management App
  • Reporting Dashboard – Live Data
  • Dedicated Project Manager
  • Monthly Zoom Meetings

*Ad Budget Not Included

CONTACT US

Stage 2

$1499/mo

What’s Included:

Account Management Up To $20k Ad Spend

  • Meta Business Suite Setup
  • Facebook Pixel Setup
  • Retargeting Campaigns
  • Look Alike Campaigns
  • Design Ad Creatives
  • Develop Ad Sales Copy
  • Demographic Targeting
  • Display Advertising
  • Email Marketing
  • Website Chat App
  • Custom Lead Management App
  • Reporting Dashboard – Live Data
  • Dedicated Project Manager
  • Monthly Zoom Meetings

*Ad Budget Not Included

CONTACT US

Stage 3

$1999/mo

What’s Included:

Account Management Up To $40k Ad Spend

  • Meta Business Suite Setup
  • Facebook Pixel Setup
  • Retargeting Campaigns
  • Look Alike Campaigns
  • Design Ad Creatives
  • Develop Ad Sales Copy
  • Demographic Targeting
  • Display Advertising
  • Email Marketing
  • Website Chat App
  • Custom Lead Management App
  • Reporting Dashboard – Live Data
  • Dedicated Project Manager
  • Monthly Zoom Meetings

*Ad Budget Not Included

CONTACT US
Digital Advertising & Media Buying

Understanding Digital Advertising

While navigating the complexities of today’s marketing landscape, understanding digital advertising is necessary for your business success. This dynamic approach allows you to reach your target audience more effectively by leveraging online platforms, data-driven strategies, and real-time analytics. By adopting digital advertising, you can improve your brand visibility and drive higher conversions, ultimately leading to a better return on your investment.
Digital Advertising & Media Buying

Types of Digital Advertising

Advertising encompasses various formats that allow your business to reach potential customers. These include:

  • Search Ads
  • Display Ads
  • Social Media Ads
  • Video Ads
  • Programmatic Ads

The right mix of these formats can significantly enhance your advertising strategy and drive results.

Digital Advertising & Media Buying

The Role of Media Buying

Many business owners overlook the power of media buying in digital advertising. Effective media buying can boost campaign effectiveness by targeting the right audience at the right time. Utilizing expert negotiation and strategic planning can secure optimal ad placements while minimizing costs. Media buying involves purchasing ad space across platforms to reach target demographics and streamline advertising strategies. Tailored media buying strategies can combine traditional and digital platforms, audience segmentation, and precise targeting to maximize reach and ROI. Data-driven insights help create multi-channel campaigns that resonate with audiences, improving performance and building brand recognition and customer loyalty.
Digital Advertising & Media Buying

Digital Advertising Platforms

In today’s digital world, using different advertising platforms is vital for reaching a larger audience. Each platform attracts different users, allowing you to customize your campaigns for improved engagement and brand recognition. By strategically utilizing these platforms, you can effectively reach your target customers.

Search Engine Advertising

Beside directly reaching your audience through targeted ads, search engine advertising enables you to capture potential customers at the moment they are actively seeking your products or services. With tools like Google Ads, you can create campaigns that drive immediate traffic, utilizing keywords that resonate with user intent.

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Social Media Advertising

Social media platforms offer a robust avenue for connecting with your audience through tailored advertising on popular platforms like Meta, Instagram, and TikTok. With over 3.6 billion social media users worldwide, advertising can significantly enhance your brand visibility. Utilizing advanced targeting options ensures your ads reach the right audience, maximizing your advertising budget and allowing you to measure engagement and success in real-time to improve campaign performance.

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Digital Advertising & Media Buying

Creating Effective Ad Campaigns

After mastering digital advertising basics, create compelling ad campaigns for your audience. Successful campaigns engage and deliver results with data-driven insights on various platforms. Identify your target audience by analyzing demographics and behaviors, optimizing your budget for conversions. Craft ads with clear messages, benefits, and strong calls to action to prompt immediate responses. Use creative visuals and persuasive language to address pain points and aspirations, driving urgency and compelling users to take action, such as clicking a link or making a purchase.
Digital Advertising & Media Buying

Measuring Success in Digital Advertising

To track digital advertising performance effectively, analyze key metrics to maximize ROI and refine strategy across platforms. Key Performance Indicators (KPIs) like CTR, conversion rates, and customer acquisition costs help assess effectiveness and target audience accurately. Use tools like Google Analytics and Facebook Ads Manager for in-depth insights, data-driven adjustments, and optimizing advertising strategies for success.
Digital Advertising & Media Buying

Why Choose Rising Edge Marketing?

We don’t just market your business—we partner with you to achieve lasting success. With a results-driven approach and a passion for excellence, we help you stand out in today’s competitive digital landscape.

Data-Driven Strategies for Maximum ROI

We create tailored advertising campaigns based on in-depth market research and analytics. By understanding your target audience, we ensure every dollar spent delivers measurable results and drives your business goals.

Expertise in Multi-Platform Advertising

From Google Ads to social media and programmatic advertising, our team excels at optimizing campaigns across multiple platforms. We know how to position your brand where your audience is most active, ensuring maximum visibility and engagement.

Transparent Reporting and Continuous Optimization

We provide clear performance metrics and actionable insights, so you always know how your campaigns are performing. Plus, we continuously optimize your ads to improve results and adapt to changing market trends.
Digital Advertising & Media Buying

Frequently Asked Questions

Q: What platforms do you advertise on?

A: We utilize a wide range of platforms to effectively reach your target audience. Our advertising efforts include Google Ads (for search, display, and video), social media platforms like Meta (Facebook), Instagram, LinkedIn, and TikTok. Additionally, we leverage programmatic advertising networks to ensure that your ads are served to the right users at the right time across various websites and apps.

Q: How do you determine the best ad strategy for my business?

A: Our approach begins with thorough audience research and an analysis of your business goals. We evaluate factors like your target demographic, industry trends, and competitive landscape. Based on this information, we customize an ad strategy that fits your needs, ensuring that your campaigns are optimized for maximum engagement and ROI.

Q: How do you measure campaign success?

A: We measure campaign success through various metrics that depend on your specific goals. Key performance indicators (KPIs) can include click-through rates (CTR), conversion rates, return on ad spend (ROAS), and overall website traffic. We provide detailed performance reports that outline these metrics, allowing you to see the effectiveness of your campaigns and make data-driven decisions.

Q: What is the difference between digital advertising and media buying?

A: Digital advertising is the broader practice of promoting products or services through online channels, while media buying refers specifically to the process of purchasing advertising space across these digital platforms. Media buying focuses on securing optimal placements at the best prices, ensuring that advertising spends are optimized for the best possible visibility and return.

Q: Can you help with retargeting campaigns?

A: Absolutely! Retargeting campaigns are a key component of our digital advertising strategy. We employ various tactics to re-engage users who have previously interacted with your website or ads. By serving customized ads to these users based on their past behavior, we enhance the chances of conversion and maximize your advertising investment.

— Jessica M.

“Rising Edge Marketing transformed our online presence! Their SEO and social media strategies brought in more traffic and customers than we ever imagined. Highly recommend!”

— David L.

“From day one, the team at Rising Edge Marketing understood our business needs. They built us a stunning website and managed our campaigns with precision. The results speak for themselves!”

— Emily R.

“Working with Rising Edge Marketing has been a game-changer. Their personalized approach and attention to detail set them apart. Our sales have soared thanks to their efforts!”